Fashion to Figure
In 2004 Fashion to Figure opened its first physical store in West Nyack, New York. It soon followed with another store in the Livingston Mall in Livingston, New Jersey. By 2011, the brand had seven brick-and-mortar locations in New York and New Jersey. The company also launched an online store in 2010 to cater to a wider customer base. Now, the brand serves customers worldwide. Whether you want to find the latest fashion trends or a new look, you can find it at Fashion To Figure.
Gabrielle Union of Fashion to Figure collection
The actress, entrepreneur, and plus-size fashion designer Gabrielle Union is back with a new collaboration with Fashion to Figure, the plus-size division of New York & Company. Union first ventured into the world of designing with New York & Company’s Fall 2017 collection, and she’s clearly devoted herself to inclusivity in her next endeavor. Gabrielle Union wanted to design apparel that appealed to women at every size and price point, and still be dope, cool, and fly. The collaboration with Fashion to Figure will allow the brand to create pieces that women of all shapes and sizes can wear.
The Gabrielle Union in FTF collection is the first collaboration between a celebrity and a plus-size retail store. Gabrielle Union’s clothing line will offer plus-size clothing in sizes 12-24. The new line is inspired by the actress’s glamour and FTF’s unapologetic celebration of curves. With the market expected to grow at twice the rate of the average clothing industry by 2020, Gabrielle Union is making the right move in partnering with the trendy plus-size retailer.
The Gabrielle Union on Fashion to Figure collection will be available starting March 10 at New York & Company. The collection features daytime, special occasion, and dressy pieces. The clothes feature unique fabrics, standout silhouettes, and unusual patterns. The collection will be available in plus sizes at New York & Company and on the Fashion to Figure e-commerce site. Lord & Taylor will also carry a larger size range of clothing from small to plus-size.
Michael Kaplan’s vision for the brand
As the co-founder of Fashion to Figure Michael Kaplan is a pioneer in plus-size fashion. He and his brother Nick saw that plus-size shoppers were not being met with appropriate fashion. So they set out to create a fast-fashion brand that would serve their market. Michael Kaplan took inspiration from his great-grandmother Lena Bryant, who founded the plus-size clothing chain Lane Bryant over a century ago. Today, his vision for Fashion to Figure has led to the opening of seven FTF stores in New York City, as well as a web-based boutique.
Fashion to Figure offers trend-driven designs for curvy women. Although the company may need to hone its offerings, the company is well on its way and has over a decade of experience in designing clothing for women with curves. But, there are still some challenges ahead. The company must find ways to keep its customers satisfied while remaining true to its vision. If it cannot grow and continue to serve its customers, it may have to reposition itself.
Fashion To Figure’s focus is on the mobile user. A recent survey of customers showed that 97% of them use their mobile devices to shop. In fact, 67% of them buy their clothes online. So, what does this mean for fashion to figure? It means more choices for its shoppers. And, it makes the plus-size clothing industry more responsive to fashion trends. With all these benefits, it makes sense to move to a mobile-first strategy. For further updates please Visit This Site.